Want to build a successful website? Here are a few simple tips to help you create and sustain a professional and comprehensive website, regardless of the website building platform you decide to go with.
If you’re starting to build your website, there are a few things you should know that will help you along the way. They might seem intuitive, but you’d be surprised to see how many people completely ignore them, thinking they can work outside of the proverbial box. Over the past years of experience, we’ve carefully crafted a system to let you know if your website idea will work or not. All you have to do is follow these instructions and your website will make its first steps towards internet greatness!
First of all, you have to know your place in the market. If you’re selling a specific product, keep going without adding anything too diverse. To put it frankly, if you want to sell shoes, sell shoes, not car parts. Build your entire website around your products, no matter what they are. If your product has a digital nature, this is where you get a chance to define your place in the market because it’s far easier to sell non-physical things. Use your creativity to create the best possible conditions for your product to be sold and you will know if your place in the market is sufficient. More often than not, you’ll want to move up and you can only do that by having:
When starting a website, don’t copy from other, already existing websites. Legal issues aside, do you really want to be just a clone of somebody else? Your mind is unique and your website should channel that, it should feel like it’s your brainchild! So, please, write your own content and make sure it’s new and interesting. People don’t want plagiarism and really, it isn’t that expensive to pay a professional writer to do it either!
When you create your website, make sure you insert a bit that will take your readers on an internal, mental journey. You want them to imagine themselves with your product, no matter what it is. Make sure that you create an inspiring, or if that isn’t possible, a co-opting vision of the future of the individual – if they only had your product. Don’t be too direct though, the customer has to think they came up with the idea!
Know what you want when you get in the game. If you want to make a lot of money, work with the bare minimum of resources that will let you achieve the absolute maximum. If you want to spread an idea, your imagination is everything that’s holding you back and you can brave the mental block to come up with some brilliant ideas! Whatever happens, make sure you always keep your purpose in your sights and only deviate from it when it’s better for you and your customers to do so.
You will need to set up a host and a domain, those are the two bases. Then, you’ll need to actually build your website. For this, I highly recommend Duda, Simbla or Strikingly – each has specific services that you might find useful. Also, make sure that your website is mobile-compatible, as more and more people are using their phones instead of computers to browse the web. Finally, make sure you have the SEO under control – you could perhaps make a lot of money or get really famous if you were to find yourself on the first page of Google.
Even if you don’t plan on having a staff, and even if you don’t think you’ll need a designer further down the line, you will definitely need at least a designer now. Think about it – everything that you’re creating in your head can be better said with images than with words, and a good designer will make that come true. With the right volition and determination, you will be one step closer to having a successful website.
This is sound advice for any activity in life but especially in creating and maintaining websites, simply because mistakes are occurring all the time, everywhere. You shouldn’t even have to learn from your mistakes – learn from the mistakes of your competitors, people on the internet, colleagues with past experiences and only then should you learn from your own mistakes – because they should be that rare.
Building and maintaining a website is just like accomplishing anything else – you need to pay attention, put in work and always have an idea about what to do next. Follow these 7 steps as closely as you can to make sure that your website progresses until you can say you’re happy with the way it turned out. I realize that it looks impossible, what with not having done any of it before, but there are so many websites run by so many people out there – you’re not going to be the one to fail!