GetResponse Email Marketing Review

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  • Even their free trial can do us service pretty well
  • Advanced Email Creator Tool
  • A/B split testing and RSS to Email
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One of the old dogs on the block, GetResponse brings experience and top-notch services to all kinds of businesses.

By Aleksandar Spasov | 28th November 2018

Established in 1999, in Gdansk, Poland, GetResponse started out as a European-market-aimed company but has now spread their expertise throughout the whole globe. With over 350,000 businesses under their wing, GetResponse serves some famous names with their excellence – Hilton, GlaxoSmithKline, Marriott, the Blue Man Group, and others. After all, being used in over 180 countries stands for a lot, don’t you think?

Even if we are toddlers in the eMarketing field, the software here is easy to grasp and use. All of its service plans come at more than reasonable prices while the full list of features can be claimed by all users. Our list size doesn’t matter because GetReponse treats all of their customers equally. We have A/B testing, list segmentation with a single click, and massively useful report tools. Let’s go into details now.

Pricing

Getting started with the program is pure joy – we can opt in for a 30-day trial period for up to 250 subscribers. No credit card information required. Just be careful not to re-add existing contacts as it counts them as two instances of the same one. Other than that, we have some ranging price plans available, too.

Email

Even the basic email plan enables unlimited emails with auto-responders and a neat landing page – 1000 visitors per month are where we put the cap but hey, unlimited emails are more than tempting to use, right? Pricing ranges from only $15/month for the minimum of 1K subscribers and goes up to $450 for an amazing 100,000 subs!

Pro

The Pro plan removes all landing page limits – we can have as many as we need, emails are again unlimited, and there are also webinars with up to 100 attendants available. Three users can benefit from the Pro Plan with prices from $49 a month for 5,000 subscribers to $490/month for 100K customers.

Max

What can a Max plan mean? Of course, the maximum of everything – five users, 500 webinar attendees, custom domain, and even an account manager. Prices start from $165 per month for 10,000 subs and go up to $580/month for the optimal count of 100,000 subscribers.

Enterprise

The master plan here is called Enterprise. GetReponse enables us to go full rampage with this one – added bonus features, each of which can be customized to our preferences, all previous tools included, and a 100,000+ subscribers for $1,199 per month.

Plans 1,000 Subscribers (per month) 2,500 Subscribers (per month) 5,000 Subscribers (per month) 10,000 Subscribers (per month) 25,000 Subscribers (per month) 50,000 Subscribers (per month) 100,000 Subscribers (per month)
Email $15 $25 $45 $65 $145 $250 $450
Pro $49 $75 $165 $280 $490
Max $165 $255 $370 $580
Enterprise $1,199 (100K+)
Pros Cons
Incredibly easy to use Monthly costs may be high for some businesses
Dozens of cool features The interface can look poorly to some users
Customer Support is splendid
Free Trial
Email Campaign Creation

We have two choices in creating our email campaign with GetResponse – the Drag-and-Drop Editor or the HTML Source Editor. The first one is essentially a WYSISYG function with more than 500 available templates. Yes, some brands offer 20-30-100 templates and GetReponse smashes them into the ground on this one. For more advanced users, the HTML coding opportunity enables maximum email customization. We can also import a preset template into a blank page and customize it further with the software’s tools. We can even ask the designers for help but it will cost us some extra coins. You are able to navigate them to our optimal preferences, and they will take care of it all. There is also a mobile preview of any template we create, so this is a sweet addition to the era of booming smartphones and tablets.

Tracking Campaign Performance

All basic tracking statistics are covered at all times with GetResponse. Advances stats are here, too, so we wouldn’t miss anything in our email campaign progress. We get a basic report dashboard with pie charts and straightforward numbers – everything is said exactly how it is here. With the Email Analytics, you get to gather more information about detailed tracking results – bar/line graphs for opens, bounces, unsubscribes, and complaints. The total events number can be clearly seen and we can also monitor unique users to get a full picture of our progress!

Help and Support

Email, telephone, and Live Chat Customer Support are always at our disposal – 24/7, 365 days a year. We shouldn’t experience any delays or campaign issues with such support coverage. The support teams are friendly and extremely helpful – after all, they’ve got a lot of experience on their hands. Video Tutorials, FAQ, Live Webinars, Manuals, Whitepapers, Reports, Blog, and Social Media links are also in the mix!

Conclusion

We have to say, we find GetResponse to be one of the most competitive eMarketing companies at the moment. They have the history, the new-technologies-implementation, and the customer support to go with them. Overall, a pretty solid pick for all of our marketing needs!

Reviewed by
Aleksandar Spasov
Aleksander is a freelancer from Bulgaria. He's travelled and is still travelling around the the world and has been writing and studying as he goes. He describes himself as a bit of a word freak and this is clear from his studies in English and Journalism. Although he is knowledgeable in a lot of areas, he has been researching and writing about anti-virus as his most recent interest. Read more.
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