ConvertKit Email Marketing Review

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rating: 5
  • Lead Magnet Double Opt-In
  • Main audience is bloggers and podcasters
  • Campaign tracking is seamless and efficient

ConvertKit Email Marketing


ConvertKit is one of the newer options for marketing automation and it also comes less expensive than most competitors.

By Aleksandar Spasov | 28th November 2018

The universe of email service providers is steadily changing, as older companies like AWeber and MailChimp still holding the front but new competitors arise to go for the top. Such a company is ConvertKit, aimed mostly at bloggers, podcasters, and other small-to-medium businesses. In 2018, the brand has a little shy of 20,000 users and we think this is a good platform to skyrocket into the hundred thousand users’ volume. We can also follow ConvertKit’s road to glory as the founder – Nathan Barry – is extremely open about the whole development process. We are sure to monitor these guys to see how far they will manage to go. You can also do it – be it from the sidelines or by having them provide amazing email services to your business!


Like most of its rivals, ConvertKit relies on tabled pricing models. The more subscribers we have, the more we will pay for their features and tools. Somewhere in the middle of the pricing ladder when it comes to low-volume subscribers, ConvertKit shines when it comes to the higher border of customer base numbers. In addition, if we go for a yearly subscription we get two months free. So we are essentially paying for 10 months and getting a full year of services.

The plans at ConvertKit start with $29 for 500 subscribers and go up to $149 for 15,000. It’s not that big a pay jump but the volume we get is immensely higher. They offer a 30-day money back option which kind of works as a free trial. We can test it out, decide if we need it, and then proceed or take our investment back without any hustle.

500 Subscribers (per month)1,000 Subscribers (per month)2,500 Subscribers (per month)5,000 Subscribers (per month)10,000 Subscribers (per month)15,000 Subscribers (per month)
Simplicity in all aspectsNo CRM system
Crucial performance metrics are always at displayLanding Page forms are limited
Automation triggers are a piece of cake to set up
Cheaper than most competitors on the higher levels of use
Best For

ConvertKit is best for bloggers, content marketers or people indulging in small business whose work revolves around tagging and automation and various marketing systems. With ConvertKit, you can talk to your readers, post your latest work, sell your products and inform your target audience about your services. It is built around the tag-based system which is a far more efficient and convenient than its competitors. ConvertKit allows you to tag your subscribers based on their online activity, interests and so on. Also, with its new plugin, you can keep a track of the visitors to your website and manage your email lists. The ease of use with ConvertKit’s email automation is sure to steal your heart away as it makes email marketing simpler and quicker. Furthermore, with its effective customer service team who are always ready to offer solutions, ConvertKit is determined to making your emailing experience worthwhile.

Email Campaign Creation

Creating an email campaign with ConvertKit feels modern and is suitable for beginners, too. The builder form is incredibly easy to use, no matter if we use HTML or CSS. We will learn to implement them on our own soon enough with the program. Opt-in forms are simply created with interactive fields selection, text colors, confirmation buttons, and the outlay of the email. Mainly targeting bloggers and content marketers, ConvertKit offers three stylish ways to initiate our campaign – inline, slide in, and modal. These three are designed to fall right into place in any blog post or article on our site.

If we want to take it a step further, we can customize CSS for minor editing and tweaks. We can also go even beyond the normal efforts field and create an HTML embed code form. We can even hide the form from users which already opted in for it. This way, we don’t annoy them with already seen content, and still, retain the option to bring in new readers/customers to our platform.

Four landing pages are available with ConvertKit – the templates there are simplified, clean of unneeded features, and we can customize each landing page to our liking without much hassle. When we get a new member to our mailing list, a customizable message can be sent to them. We can additionally host landing pages from ConvertKit on our own websites if we download their plugin, too. Ease of use, customized options, effective landing pages, and the feeling that we are part of something growing – this is the essence of our journey with ConvertKit!

Tracking Campaign Performance

Campaign tracking with ConvertKit is as easy as we would have imagined. To track each individual statistic in a separate campaign, simply add the following text to any ConvertKit page and the URL will create a separate campaign to follow – “?ref=campaignname” (where “Campaignname” stands for the Name of your campaign). Subscribers, visitors, conversion rates, and more statistics are available for tracking without the need to do anything more but to add a few letters of text to a virtual address!

Help and Support

From our point of view, ConvertKit has a neat customer support team – there isn’t a phone connection but we get email forms and Live Chat active 24 hours a day, without a day off. While email usually takes a couple of hours to respond, live chat resolutions are of an amazing speed!

Comparison to Competitors in the Market

Compared to other email marketing software, ConvertKit is the most user-friendly service in the market today. It comes to the rescue of individuals who have a lot of creative ideas but are not tech-savvy. Compared to Infusionsoft, Aweber, and MailChimp, it is more affordable. Also, while MailChimp becomes too cumbersome to navigate, ConvertKit is light and you can see all the information on the first page itself. While a lot of other emailing services show you a list of subscribers, they fail to provide you details of how they feature in the list. ConvertKit gives you a detailed survey of how each subscriber became a part of your network with its advanced email marketing strategy.


To conclude this review, ConvertKit is a really fresh addition to the email service providers’ family. It has the needed user-interaction options, the campaign builders and trackers, and nice pricing plans to keep us going without much investment!

Reviewed by
Aleksandar Spasov
Aleksander is a freelancer from Bulgaria. He's travelled and is still travelling around the the world and has been writing and studying as he goes. He describes himself as a bit of a word freak and this is clear from his studies in English and Journalism.Although he is knowledgeable in a lot of areas, he has been researching and writing about anti-virus as his most recent interest. Read more.
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