Best Email Marketing Services

Are you looking for the best email marketing services to engage with your target audience? Choosing the best email provider makes a significant impact on the success of your business. Want to see your marketing campaign skyrocket? Then check out any of these cost-effective, easy to manage, and user-friendly email marketing software.

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ConvertKit

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Pros

  • Ability to personalize content for custom mass mailing with updates
  • There is no extra charge incurred for having duplicate subscribers
  • Opt-in forms are responsive and easy to create on website
  • Customer service is available 24/7 via live chat and email

Cons

  • Not the optimal choice for organizing live events or webinars
  • Lack of landing page templates included with the ConvertKit software

While there are a number of email marketing software today, ConvertKit stands apart from the rest as one of the first email automation software whose intended audience is creative content developers such as podcasters, bloggers, business entrepreneurs, and YouTubers. Created by a blogger named Nathan Barry, this premium mailing list software focuses on building email subscribers, automating email marketing strategy, optimizing sign-up forms and more. It’s meant to be an all-in-one cloud-based solution that can handle a wide range of requirements from start to finish.

There are a couple of unique features about ConvertKit that makes it stand apart from other marketing platforms, such as:

  • Opt-in Forms – In this ConvertKit Review, the first point of discussion has to be the user-friendliness and simplicity of its opt-in forms. The forms are a great way to integrate hassle-free calls of action with email lists in a way that is impactful and immediate.
  • User-friendly Dashboard – An attractive feature in this top-notch mailing list software is the accessibility of the dashboard and settings, where you can personalize which contacts are added to a form or email list, letting custom followers sign up for social media or receive an incentive mail for subscriptions. ConvertKit is a smart choice if you are expanding your business operations and value the continuity of bulk email software.

Ease of use is a hallmark of using ConvertKit, and this is evident in its minimalist yet functional tools, such as the software’s visual automation editor. Designed to suit even non-technical audiences, it boasts a clean and intuitive interface that allows for speedy and efficient content creation, especially when compared to other email marketing companies.

ConvertKit readily integrates with approximately 80 marketing automation solutions including popular software, such as Acuity Scheduling, through which you can better manage appointments or meetings based on your specific schedule.

For added mobile compatibility, CovertKit utilizes plain text emails that are displayed seamlessly on all devices, whether it’s desktop, mobile or tablet.

ConvertKit is certified by the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks in terms of a privacy shield, and personal data is stored in complete confidence. In addition, there are features that help clients stay compliant as per business processes, such as a data processing agreement and the right to be forgotten by an existing subscriber.

With some of the best email campaigns from its target market, ConvertKit is on its way to gaining the best hosting 2019 reputation in the email advertising industry. It’s never been easier to manage your subscribers in one place from form sign-ups to emailers notifying them of latest developments.

GetResponse

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Pros

  • Diverse plans for clients like Email, Pro, Max and Enterprise
  • An award-winning customer service team that is available 24/7
  • CRM leads to superior sales that align with marketing goals
  • Real-time statistics on an emailer’s performance is available instantly

Cons

  • No free plan for early stage business owners like others
  • Newsletter templates with GetResponse are slightly outdated and limits customization

GetResponse is a leading email marketing software that outperforms with every task. Focusing on a business clientele, it is operational in over 180 countries and boasts itself to be the most hassle-free marketing automation alternative. If you are looking to create professional quality emailers for mass mailing or modern landing pages, GetResponse’s editor will do the job.

GetResponse has some defining features that give serious competition to other marketing platforms on offer:

  • Advanced Reporting Capability – Analytics make a big difference when it comes to upgrading existing emailing processes and capturing a larger audience. GetResponse has multiple layers of reporting, with the dashboard displaying basic information while the ‘Email Analytics’ page presents detailed graphs on individuals that have unsubscribed, click-throughs, bounces, and complaints. Knowledge is power, and with GetResponse’s robust reports, you can make an informed decision in terms of maximizing your email marketing strategy.
  • Integrating Webinar and Live Events – GetResponse has an exclusive webinar platform that allows for effortless integration among mailing list software. It allows users to upload and share important updates, training courses and even demos with participants. Furthermore, it offers standard options available in webinar hosting applications such as presentation sharing, moderation of attendees, a chat option for comments, VoIP facilities and more. Catering to a range of needs, GetResponse offers the option for a webinar to be password-protected or open to anyone.

Users will see an increase in sales when they use the salesforce marketing solution to maximize outreach and tap into new audiences. It has a straightforward email editor that can be used to create newsletters and similar creatives without having the need to understand computer coding. To tailor emails for google contacts, there is a simplistic landing page builder that results in 100% responsive fresh landing pages and professional online forms.

The distinctive and visual emailers created on GetResponse are easily viewable on any mobile device. There is also a GetResponse Webinar app available on a tablet and mobile devices for better convenience. 

GetResponse’s has an in-house anti-abuse system that identifies any potential breaches or threats that may harm a client’s reputation or marketability.

With smart features for automated emailing, clients can optimize the impact of every campaign with GetResponse, and assess data about hourly subscriptions, conversations, and comparative follow-ups. The best part is that this email software can be used by varying audiences, even those without a tech background. To ensure you are purchasing the software most appropriate for email marketing, the vendor offers a 30-day free trial – without a credit card — to test its features, along with pricing that works with all kinds of budgets.

Mail Chimp

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Pros

  • Mailchimp templates are optimized to fit on all screen sizes
  • A rigorous assessment of data allows for new sales insights
  • Promoting email campaigns on multiple social networks is possible
  • HTML knowledge is not needed to use the interface

Cons

  • New updates often switch up the MailChimp interface for users
  • There is no trial version, only a free limited option

As one of the most popular marketing automation software in the market today, MailChimp provides flexible and speedy solutions to set up and run mass mailing campaigns that help its users expand their business as well as take advantage of the right networks. You can easily switch between creating personalized MailChimp newsletters, integrating multiple online software applications, and conducting a detailed analysis of your key audiences.

In terms of marketing platforms, MailChimp has perfected its basic yet simple features to improve the automated emailing experience for its customers. Here are a few on offer:

  • Ready-to-use predesigned templates – MailChimp endeavors to make creating newsletters a seamless and hassle-free process that can be done by anyone. Start by choosing a suitable template, then add the text and images into content blocks based on your requirement. You can also do a test run and see how it will look on a laptop or any mobile device before sending it out to valuable subscribers.
  • Organize subscribers via merge tags – Each time personal data is acquired through MailChimp plans, it is automatically given a unique tag, also called a merge tag. If you are a regular user of CRM, merge tags are very helpful to better personalize broadcast emailing with little details such as a subscriber’s name. Merge tags ensure that none of the information is mixed up and helps you to increase engagement with contact lists.

MailChimp strives to support every user with intuitive and helpful tools. You start by creating a new account, adding in all your existing contact lists and putting together a professional quality newsletter in no time. A drag-and-drop editor gives you an innovative way to perfect the visual appeal of the content. If there are any queries, the MailChimp support team is happy to lend a hand.

MailChimp offers mobile applications for those who are on the go. You can now download their app for your iOS or Android device and utilize the complete application from it with no glitches. If you are new to the software, take a look at MailChimp pricing or sign up free to start working instantly.

MailChimp tracks the latest developments in security and works with several external security companies to protect the privacy of its customers. All data is stored in centers that are protected with biometric scanners and physical security.

Companies of all sizes use this highly efficient email marketing software for their day to day email advertising, from Fortune 500s to small businesses. If you are exploring options for best marketing tools, look no further than MailChimp; the vendor also offers a MailChimp free version which includes several handy in-built features.

What is eMarketing and How Can We Use It?

It shouldn’t confuse us that the boom of technology and the Internet have come up with new ways to help us in business development. The more we connect with each other over the Web, the more improvement options arise. Should we choose to take them, of course, the Internet packs some pretty weird and crazy things to explore, too. But let’s keep it strictly business, now.

eMarketing is the combination of classic marketing principles and modern communication tools. Any aspect of the Internet can be used to enforce eMarketing into our business, and this can definitely benefit us. The aim of eMarketing is to bring our brand into the online world – customer acquisition, customer retention, brand identity building – all of those can be addressed by eMarketing. The good thing about the Internet here is that it is practically endless. Okay, of course, it has numerical limits but they keep growing every day, so we can look at it as a new universe. Constantly expanding without a notice of when it will stop. This, although sounding a bit scary, is a perfect place to conduct our business strategies and marketing tactics.

Web pages, emails, blogs, videos, pictures, paid advertisements, social media content, SEO (search engine optimization), affiliates, and even SMS/Text messages are all considered a part of the eMarketing power. We can reach more users by them, build the image of our company, and retain our already existing customer base. We can keep growing, just like the Internet itself, and this makes eMarketing the key to success in the modern business era.

Another plus of eMarketing is that we don’t have to use all of its features to get where we want to be. All eMarketing activities can be suited to our unique business plan, and we are in the driver’s seat when it comes to this. We decide where to invest, which tool to implement in our platform, and how to reach our business goals in the most suitable way. After all, the return-of-investment is the most important thing to worry about, and online marketing aims at it with all of its cards. And it doesn’t matter if our company operates in physical stores or virtual ones – eMarketing can boost all of our sales/services by combining the real world with the Internet-one. Even if we own a single bakery in our local town, we can still promote it on the Internet and become renown in the industry.

On the other hand, huge enterprises are able to reach millions, and even billions, of minds across the globe. We don’t argue that some of those wouldn’t even bother with checking our brand but hey, we won’t even be able to produce that many items anyway. Yes, another positive side of eMarketing is its flexibility. We are more than capable of running a small business and boost our sales immensely, and we can go the whole nine yards and become the biggest company in the world. eMarketing is both the door and the key warden to massive business profits.

How Does It Work?

eMarketing strives to increase the reach/audience of the business it serves. Thanks to the Internet, we can attain customer from any point in the world, at any time and any day of the year. Our brand can be constantly in connection with users from foreign countries thanks to the speed of the Web. Be it a pop-up ad or a dedicated email offer, eMarketing lets you study your target customer base and enhance your company’s performance on all levels. Customer Support becomes a breeze with Live Chat, item delivery is a bliss, and online marketing campaigns can reach an immense number of people. It is like having a stadium filled with audience at all times. Make it ten stadiums when we think about it. Or a hundred. Or a thousand!

The Essence of eMarketing

The root of successful eMarketing lies in introducing new marketing routes to business owners. Why stick to the old ways of TV/Radio ads when we can hit social media platforms and snatch customers there? Search engines are also a thing – when we look for an item, we don’t turn on the TV anymore. We don’t search for it in catalogs or newspapers. We open Google and type the name of the item. We see the price, the brand, and the expected time of delivery. It is way more convenient for both the customer and the seller that way.

eMarketing technologies can also help us collect crucial customer data. We can study their behavior and come up with better product campaigns, nicer ways to approach them and build an overall superior brand identity. This results in reduced marketing costs because the better eMarketing team we assemble, the less we will need to worry about unhappy customers. By raising brand awareness and keeping in touch with our user-base, we reach a new height in business creation. We propose ideas and solutions to the world, and they just need to decide whether to take them or not. But with the right presentation and quality of products, we wouldn’t have a problem with having them on our side!

And once we do, it was never easier to monitor all sales and customer actions. Online business activities are 100% trackable for business owners as every receipt and shipping bill are right at our disposal. It would be weird to chase after each customer in a physical store and ask them what they thought of the purchased item, right? Well, eMarketing feedback comes to the rescue here – each one of our buyers can share their opinion and make our company a bit better with their comment. Now multiply that by another thousand and we get a pretty clear picture!

Important Questions to Ask

  • Isn’t eMarketing expensive?

If anything, eMarketing is cheaper than just traditional marketing in the long run. It brings more options to the table, reaches more people, and lets us keep our flow for a longer period of time.

  • Can any business use it?

Yes. All we need is even a small eMarketing team with an Internet connection. And they will take care of the rest.

  • Do I really need eMarketing in my business?

We don’t say you have to use it, that’s entirely up to you. But the current business era is getting so competitive, we think that some eMarketing magic won’t hurt. Just the opposite – it has what it takes to keep the rivals a few steps behind us.