What is eMarketing and How Can We Use It?
It shouldn’t confuse us that the boom of technology and the Internet have come up with new ways to help us in business development. The more we connect with each other over the Web, the more improvement options arise. Should we choose to take them, of course, the Internet packs some pretty weird and crazy things to explore, too. But let’s keep it strictly business, now.
eMarketing is the combination of classic marketing principles and modern communication tools. Any aspect of the Internet can be used to enforce eMarketing into our business, and this can definitely benefit us. The aim of eMarketing is to bring our brand into the online world – customer acquisition, customer retention, brand identity building – all of those can be addressed by eMarketing. The good thing about the Internet here is that it is practically endless. Okay, of course, it has numerical limits but they keep growing every day, so we can look at it as a new universe. Constantly expanding without a notice of when it will stop. This, although sounding a bit scary, is a perfect place to conduct our business strategies and marketing tactics.
Web pages, emails, blogs, videos, pictures, paid advertisements, social media content, SEO (search engine optimization), affiliates, and even SMS/Text messages are all considered a part of the eMarketing power. We can reach more users by them, build the image of our company, and retain our already existing customer base. We can keep growing, just like the Internet itself, and this makes eMarketing the key to success in the modern business era.
Another plus of eMarketing is that we don’t have to use all of its features to get where we want to be. All eMarketing activities can be suited to our unique business plan, and we are in the driver’s seat when it comes to this. We decide where to invest, which tool to implement in our platform, and how to reach our business goals in the most suitable way. After all, the return-of-investment is the most important thing to worry about, and online marketing aims at it with all of its cards. And it doesn’t matter if our company operates in physical stores or virtual ones – eMarketing can boost all of our sales/services by combining the real world with the Internet-one. Even if we own a single bakery in our local town, we can still promote it on the Internet and become renown in the industry.
On the other hand, huge enterprises are able to reach millions, and even billions, of minds across the globe. We don’t argue that some of those wouldn’t even bother with checking our brand but hey, we won’t even be able to produce that many items anyway. Yes, another positive side of eMarketing is its flexibility. We are more than capable of running a small business and boost our sales immensely, and we can go the whole nine yards and become the biggest company in the world. eMarketing is both the door and the key warden to massive business profits.
How Does It Work?
eMarketing strives to increase the reach/audience of the business it serves. Thanks to the Internet, we can attain customer from any point in the world, at any time and any day of the year. Our brand can be constantly in connection with users from foreign countries thanks to the speed of the Web. Be it a pop-up ad or a dedicated email offer, eMarketing lets you study your target customer base and enhance your company’s performance on all levels. Customer Support becomes a breeze with Live Chat, item delivery is a bliss, and online marketing campaigns can reach an immense number of people. It is like having a stadium filled with audience at all times. Make it ten stadiums when we think about it. Or a hundred. Or a thousand!
The Essence of eMarketing
The root of successful eMarketing lies in introducing new marketing routes to business owners. Why stick to the old ways of TV/Radio ads when we can hit social media platforms and snatch customers there? Search engines are also a thing – when we look for an item, we don’t turn on the TV anymore. We don’t search for it in catalogs or newspapers. We open Google and type the name of the item. We see the price, the brand, and the expected time of delivery. It is way more convenient for both the customer and the seller that way.
eMarketing technologies can also help us collect crucial customer data. We can study their behavior and come up with better product campaigns, nicer ways to approach them and build an overall superior brand identity. This results in reduced marketing costs because the better eMarketing team we assemble, the less we will need to worry about unhappy customers. By raising brand awareness and keeping in touch with our user-base, we reach a new height in business creation. We propose ideas and solutions to the world, and they just need to decide whether to take them or not. But with the right presentation and quality of products, we wouldn’t have a problem with having them on our side!
And once we do, it was never easier to monitor all sales and customer actions. Online business activities are 100% trackable for business owners as every receipt and shipping bill are right at our disposal. It would be weird to chase after each customer in a physical store and ask them what they thought of the purchased item, right? Well, eMarketing feedback comes to the rescue here – each one of our buyers can share their opinion and make our company a bit better with their comment. Now multiply that by another thousand and we get a pretty clear picture!
Important Questions to Ask
Isn’t eMarketing expensive?
If anything, eMarketing is cheaper than just traditional marketing in the long run. It brings more options to the table, reaches more people, and lets us keep our flow for a longer period of time.
Can any business use it?
Yes. All we need is even a small eMarketing team with an Internet connection. And they will take care of the rest.
Do I really need eMarketing in my business?
We don’t say you have to use it, that’s entirely up to you. But the current business era is getting so competitive, we think that some eMarketing magic won’t hurt. Just the opposite – it has what it takes to keep the rivals a few steps behind us.